From: Allison Hagendorf Subject: Re: Rockin' Vibes
If you go to Spotify Browse and click on "Rock" - the majority of the lists in there are mine. Yes, it is A LOT, but only a person as mental about music as I am could handle it. I know you can relate ;-)
Each one of my playlists is my pride and joy and is a living, breathing thing. I'm constantly adding to, updating, re-sequencing, finessing, and nurturing each list. It's extremely rewarding to witness the power of playlisting firsthand, and to feel the gratitude and appreciation from the bands on a daily basis. I view each playlist as a different flavor, so there’s something for everyone. Each one is a home for bands to live, and fans to love.
I’m so glad you discovered Kaleo. Great band. They, for example, already had 12 million streams from my playlists on the day they were added to KROQ. It feels great to be part of the story, and I absolutely love being on music early.
Another highlight for me, is that I curate these playlists in collaboration with the fans. Every single day I know exactly how these listeners feel about the songs and I make my adjustments based on their instant and consistent feedback. I'm a data nerd and obsess over seeing how songs are performing within a playlist and on the platform overall. I may create and oversee a wide network of global playlists, but at the end of the day, I'm a music fan curating the best possible playlists based on insight from and for other music fans.
Rock music may not live on Top 40 these days, but it's more than alive and well. In fact it's thriving in more forms than it ever has before. Growing up as a massive music fan, slaving over a mix tape was the ultimate gift I could give someone. Now I get to do that everyday on a global scale. It’s just beyond. I’m grateful, and I’m on a mission...and I’m loving every single second of it.
Your post made my day. Thanks so much for sharing the love.
All My Best,
Allison
Allison Hagendorf Spotify | Global Head Of Rock
I love great art, no matter the medium.