Years ago when I was President at MYSPACE I was at the SUNDANCE FILM FESTIVAL on a panel taking questions from creators. I thought we were so benevolent making sure they could post their works on the site. Audience members set my pride straight when they declared that it helped MySpace but gave them no opportunity to earn revenue. Things have changed on platforms since then. But there's still a chasm. Winter is coming and the creators remember. The platforms that don’t hear the cries and protest coming from creators will pay a price. In brand and popularity. It's great to maximize revenue. It’s great to give value to consumers. But there's nothing to earn and nothing to give if creators don’t create. Thinking the models today are fair and equitable will be at a platform's peril. While nitwits like this say FU to "rich" artists, the revolt is coming. I heard it at VIDCON. I hear it from musicians and filmmakers. What an artist has is 100% immaterial to the argument. The spoils will go to the platforms that behave well and do what's right, not what's just legal or contractual. This isn't just about revenue share but also governance and process. Want a tip? Hire people that come from a creative background. Those that understand artists. There are plenty of data scientists, coders, revenue optimizers and consultant-like analysts and dealmakers. Up the social EQ. Hire some of "those people" that would never pass the famous interview processes. Arrogant and tone deaf isn't a good strategy. There's a big win here for those that get it right.. Jason Hirschhorn
I love great art, no matter the medium.
I love great art, no matter the medium.